Amaze XL wins Asia star award 2020 for excellence in Packaging

The Asian Packaging Federation
27-Jan-2021

January 27th 2021: Biostadt India Limited is delighted to announce the win of a highly coveted award in packaging excellence for Amaze XL. The uniquely designed Amaze XL bottle has won the prestigious Asia Star Award 2020 for being ‘the best of the best’, superseding the tough competition from countries like Japan, South Korea, Singapore, and more. Packaged in 3 sizes - 250ml, 500ml and 1 litre capacities, the bottle is not only designed to look the best but also features the cap which serves the practical purpose of being utilised as a measuring cup as well. This dual functionality enables us to reduce inventory costs.

The differentiated design has been inspired by the infamous ‘Queen’ piece from the game of Chess or ‘Shatranj’. This selection was made as it is easily one of the most recognised pieces which demonstrates power and is also understood across languages and cultures within India. In the attempt to target farmers directly, the bottle represents the new and improved strength and versatility of the product which is sure to stand out at store fronts.

Before being nominated for the regional category, the Amaze XL bottle also won the India Star Award 2020. This national award has been bestowed on Biostadt for the second time. The award is followed by InGene’s Gagar pack which won the India Star Award, Asia Star Award and the World Star Award a few years ago.

This win was made possible through the hard work and stupendous efforts by the entire Crop Care Division Marketing team, the Purchase and Packaging team along with our suppliers M/s Mullackal Polymers.

Amaze-XL is a product of Biostadt India Limited, the leaders in seaweed based biostimiulants. It is a unique bio-stimulant formula specially developed to meet the high nutritional requirements of crops during Flower/Fruit development. Trusted and tested by renowned agriculture universities of India, Biostadt products are widely accepted by the farming community to enhance yield and quality of produce.

The Asian Packaging Federation, a non-profit organisation established in Tokyo, Japan, in 1967, unites the packaging interests of all trade and industries in the Asia-Pacific region and beyond, under one co-operative umbrella.