Amaze XL wins Asia star award 2020 for excellence in Packaging
The Asian Packaging Federation
27-Jan-2021
January 27th 2021: Biostadt India Limited is
delighted to announce the win of a highly coveted award in packaging excellence
for Amaze XL. The uniquely designed Amaze XL bottle has won the prestigious
Asia Star Award 2020 for being ‘the best of the best’, superseding the tough
competition from countries like Japan, South Korea, Singapore, and more.
Packaged in 3 sizes - 250ml, 500ml and 1 litre capacities, the bottle is not
only designed to look the best but also features the cap which serves the
practical purpose of being utilised as a measuring cup as well. This dual
functionality enables us to reduce inventory costs.
The differentiated design
has been inspired by the infamous ‘Queen’ piece from the game of Chess or ‘Shatranj’. This selection was made as it
is easily one of the most recognised pieces which demonstrates power and is
also understood across languages and cultures within India. In the attempt to
target farmers directly, the bottle represents the new and improved strength
and versatility of the product which is sure to stand out at store fronts.
Before being nominated for
the regional category, the Amaze XL bottle also won the India Star Award 2020.
This national award has been bestowed on Biostadt for the second time. The
award is followed by InGene’s Gagar pack which won the India Star Award, Asia Star Award
and the World Star Award a few years ago.
This win was made possible
through the hard work and stupendous efforts by the entire Crop Care Division Marketing
team, the Purchase
and Packaging team along with our
suppliers M/s Mullackal Polymers.
Amaze-XL is a product of
Biostadt India Limited, the leaders in seaweed based biostimiulants. It is a
unique bio-stimulant formula specially developed to meet the high nutritional
requirements of crops during Flower/Fruit development. Trusted and tested by
renowned agriculture universities of India, Biostadt products are widely
accepted by the farming community to enhance yield and quality of produce.
The
Asian Packaging Federation, a non-profit organisation established in Tokyo,
Japan, in 1967, unites the packaging interests of all trade and industries in
the Asia-Pacific region and beyond, under one co-operative umbrella.
